ArjunkvDigitalMarketingSpecialist

ARJUNKADAVATHVALAPPIL

Digital Marketing Specialist / Social Media Manager

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Portfolio
I'M

Arjun Kadavath Valappil

Digital Marketing Specialist & Social Media Manager

Strategy
& Growth
Content
& Campaigns
Social Media
Marketing
Analytics
& Performance
Building brands through digital
Portrait of Arjun in a black turtleneck in front of an amber circle

🤚 Grab. Swing. Let go.

About meDigital Marketing Specialist & Social Media Manager
Arjun wearing sunglasses against a dark, ember-lit background
أرجون كادافاث فالابيل

Hello, I'mArjun Kadavath Valappil

Digital marketer by strategy, social media manager by passion. I turn brand stories into reels and ads that bring results.

I have worked with real estate, luxury car audio, music, fashion, food, travel and wholesale trading brands across the UAE, Saudi Arabia, India, Canada and Ireland. From the content calendar to campaign results, I keep brands growing every week.

I have spent over three years in digital marketing, starting in real estate at Grandeland and growing into freelance work for brands in Dubai, Kerala and the music scene. I like the full loop: researching the audience, making the creative myself in Canva, CapCut or Premiere Pro, putting budget behind what works, and reading the numbers to decide what comes next.

I hold a BBA from St. Philomena's College, Mysore, speak English, Malayalam, Hindi and Tamil, and I am also an internationally certified bartender, which taught me a lot about hospitality brands from the other side of the counter.

UAESaudi ArabiaIndiaCanadaIreland
EnglishMalayalamHindiTamil
Clients & collaborations

Brands I have featured

Learning

Education

2025

Advanced Digital Marketing

FITA Academy · Velachery, Chennai

Professional
2016 – 2019

BBA – Marketing

University of Mysore · St. Philomena's College, Mysore

Degree
2014 – 2016

Higher Secondary (Class XII, CBSE) – Commerce

Sree Narayana Vidya Mandir Senior Secondary School · Talap, Kannur, Kerala

School
Feb – Mar 2023

International Bartender Course

European Bartender School · Goa, India · 4-week professional program

Additional training
Career

Where I've worked

Experience

Alpha Data logo

Digital Marketing Specialist Intern

July 2026
Alpha Data PJSC
Addax Tower, Abu Dhabi
Grandeland Holding logo

Digital Marketing Executive

April 2023 – June 2025
Grandeland Realtors Private Limited
Kochi, Kerala
Grandeland Holding logo

Administrative Executive

November 2019 – December 2022
Grandeland Realtors Private Limited
Kochi, Kerala

Freelance

Audiophyle logo

Digital Marketing Specialist

June 2025 – June 2026
Audiophyle
Dubai & Kannur
HOMS Builders logo

Social Media & Performance Marketing Manager

October 2025 – Present Active
HOMS Builders
Kannur
Karmik Rhythms logo

Digital Marketing & Artist Relations Manager

January 2023 – Present Active
Karmik Rhythms
Dublin & Berlin
Credentials

Certifications

Stack

Tools & Platforms

Social

Instagram, TikTok, Facebook, LinkedIn, YouTube, Snapchat, Pinterest, WhatsApp Business

Design & Video

Canva, CapCut, Photoshop, Premiere Pro, Adobe Express, DaVinci Resolve, Figma

Paid Ads

Meta Ads Manager, Google Ads, TikTok Ads, Snapchat Ads, LinkedIn Ads, ChatGPT Ads

AI

ChatGPT, Claude, Gemini, Perplexity, Higgsfield, ElevenLabs, Gamma

Analytics & Tracking

Google Analytics, Google Tag Manager, Meta Pixel, Data Studio, Power BI, Tableau, Excel, Google Sheets

Planning, Email & CRM

Later, Hootsuite, Buffer, Meta Business Suite, Notion, Mailchimp, HubSpot, Zapier

SEO & GEO

Semrush, Ahrefs, Search Console, Google Trends, WordPress, Screaming Frog

Music Distribution

DistroKid, Bandcamp, SoundCloud
Client Case StudyB2B Digital Marketing

Alpha Data Portfolio

About Alpha Data PJSC

Since 1981, Alpha Data PJSC has been shaping the way organisations across the region embrace technology. Headquartered in Abu Dhabi and listed on the Abu Dhabi Securities Exchange since its 2025 IPO, it has grown into a leading digital transformation provider and IT systems integrator, with a presence across the UAE, Saudi Arabia and Qatar. Its expertise spans cybersecurity, cloud, artificial intelligence, managed services, IoT and big data, helping government and enterprise clients work smarter, operate more efficiently and grow sustainably in an increasingly digital world. Blending deep technical knowledge with innovation and customer focused delivery, Alpha Data continues to play a key role in the region's digital future.

Digital marketing work for a leading UAE B2B technology company: content strategy, LinkedIn, SEO blogs and brand creatives.

Role
Digital Marketing Specialist Intern
Alpha Data logo
Period
July 2026
Office address
Level 26, Addax Tower
Al Reem Island
Abu Dhabi
Addax Tower, Al Reem Island, framed by Alpha Data's green brand wave
Alpha Data PJSC | Abu Dhabi, UAE
Alpha Data · Overview

About the Internship

Four weeks inside Alpha Data PJSC, a UAE systems integrator, researching, writing and designing B2B content across six solution areas.

40

Content Strategy & Research

Content ideas built on brand and competitor research.

10

LinkedIn Content Calendar

A two-week, ten-post calendar with creatives and captions.

2

SEO Blog Writing

Long-form blogs with on-page SEO and a funnel plan.

7

Brand Creatives in Canva & Adobe

LinkedIn posts, carousels and seven reusable templates.

Solution areasAICybersecurityCloudBig Data & AnalyticsEnterprise MobilityNetworking
Alpha Data · Planning

Content Planning

The planning side of the internship: research that shaped 40 ideas, a two-week LinkedIn calendar, and long-form SEO writing for Alpha Data's website.

LinkedIn Calendar

Ten posts over two weeks mixing polls, carousels, lead generation and thought leadership, each with caption and hashtags.

25Post ideas
10Blog ideas
5Infographics

Content Strategy

Brand and competitor research turned into 40 ideas, each tagged to a solution area.

01

How to Choose a Digital Transformation Partner in the UAE

02

Is Your Enterprise Ready for Sovereign AI in the UAE?

SEO Blogs

1,000 to 1,200 words each, with keyword, meta tags, funnel stage and a lead-magnet CTA.

Alpha Data · Making

Creative Work

The making side: storyboarded carousels, a reusable template system in Alpha Data's clean green-and-white style, and an AI tools guide for the marketing team.

10 Carousels

Hook, points, recap and CTA.

7 Brand Templates

Spotlight, client success and quote posts.

AI Tools Guide

26 tools, 7 categories, 4-step plan.

What I learned Brand consistency beats novelty Cover every solution area SEO is planned before writing AI multiplies, humans design
Case file · Grandeland Realtors

Grandeland Realtors Portfolio

My work at Grandeland Realtors, Kochi: from running the office to building the brand's presence across social media, search, influencers and WhatsApp.

Grandeland Realtors (brand: Grandeland Holding) is a Kochi-based real estate company that acquires, develops and manages prime commercial and retail spaces across Kerala, giving investors direct access with no middlemen. What began more than 15 years ago as friends and family pooling resources to buy property around Kochi has grown into one of Kerala's trusted names in commercial real estate. Its Grande Tower portfolio stretches across Kochi's key hubs, from Aluva, Athani and Kaloor to Kakkanad and Palarivattom.

Role
Digital Marketing Executive
Period
2023 – 2025
Address
B3 VB Court, LFC Road, Kaloor, Ernakulam, Kerala 682017, India
Grandeland · Scope

My Experience

I managed Grandeland's digital marketing end to end, turning property launches, rentals and warehouse leasing into content, conversations and leads.

Search Engine Optimization

Keyword research, competitor analysis and on-page optimization to lift organic visibility.

Social Media Marketing Content

Reels, posters, captions and campaigns across Instagram, Facebook and LinkedIn.

Influencer Marketing

Collaborations with Kerala film industry talent and influencer artists.

Lead Generation & Reporting

WhatsApp Business follow-ups, inquiry tracking and campaign reports.

Grandeland · Channels

Social Media and Channels

I handled Grandeland's social channels day to day, planning, designing, posting and replying, so the brand stayed visible across every channel and each inquiry got a response.

Reels and short video

Property showcases, launch teasers and influencer videos.

Property posters

Launch creatives for flats, commercial units and warehouses.

Festive greetings

Festival and celebration posts that keep the brand close to the community.

Offer and rental posts

Availability updates and limited units to drive inquiries.

LinkedIn corporate content

Investor-focused posts on projects, milestones and hiring.

Community management

Replying to comments and DMs, routing hot leads to sales.

Channels managed
  • Instagram
  • Facebook
  • LinkedIn
  • WhatsApp Business
  • Email
  • Mailchimp
  • Website
  • SEO
  • Google Business Profile
  • Influencers
Case studies · 2023 to 2025

Campaigns and Leads

Three pieces of work that turned attention into inquiries: a multi-channel launch campaign, SEO against local competitors, and WhatsApp Business follow-up.

New Flats Launch

The goal

Turn launches into site visits and leases.

What I did
  • Posted on Instagram, Facebook and LinkedIn
  • Designed posters, reels and captions
  • Brought in influencers to widen reach
  • WhatsApp follow-up on inquiries
The outcome

Higher reach and engagement, and a steady flow of leads for sales.

SEO and Competitors

  1. 01
    Keyword researchLocation and intent terms for Kochi rentals
  2. 02
    Competitor analysisRival developers' rankings, content and social
  3. 03
    On-page fixesPage content, titles and meta descriptions
  4. 04
    Track and reportMonitored performance, shared team reports

WhatsApp Business

  1. 1
    Ad or postClick-to-chat from Instagram and Facebook
  2. 2
    First replyUnit details, photos and location
  3. 3
    Follow upBroadcasts on new launches and offers
  4. 4
    Site visitQualified lead handed to sales

Plus Mailchimp newsletters for project updates.

Grandeland · Creatives

Property Campaigns

Print-style flyers built for social feeds: clear rent tables, limited-time offers, location cues like the nearest metro pillar, and a direct call to action on every post.

Limited OfferGrande Tower Aluva leasing flyer
Multi PropertyFour Kochi towers in one flyer
Property SourcingAd for a 2,000 sq.ft. house
RecruitmentHiring post for a site role
Grandeland · Talent

Influencer Marketing

I brought in Kerala film industry artists and well-known Kerala influencers to put Grandeland's properties in front of new audiences, and owned each collaboration from first call to final video.

Presenter-led reel still, seated in a caféReel
Presenter-led reel still against a white wallReel
Presenter-led reel still in an officeReel

Influencer collaborations

Managed film industry artists and actresses for brand partnerships.

On-camera reels

Short presenter-led videos promoting Grandeland properties.

Multi-platform reach

Reels shared across all brand channels.

Freelance PortfolioDigital Marketing · Freelance · India & UAE
Car audio customisation shop

About Audiophyle

Audiophyle is a luxury car and home audio specialist that designs, installs and tunes premium sound systems. It started in Kannur, Kerala, grew a pre owned audio business that ships across India, and now runs a Dubai workshop serving luxury and performance cars, from Bentley and Lamborghini to Porsche, Ferrari and Rolls Royce.

LocationsKannur, Kerala · Dubai Investment Park 2
UAE entityAudiophyle Auto Accessories Trading LLC
Instagram@audiophyle_ · Audiophyle Dubai · @the_audiophyle_preowned
MarketsIndia and UAE
Services
Speaker upgradesSound deadeningDSP tuningAmplifiers and subwoofersCustom fabricationCarPlay and screensPre owned audio sales
Brands featured
FocalAudisonHelixHertzJL AudioAlpineBLAMAudiofrog
My role

Digital Marketing Specialist

Social media · Meta Ads · Google Ads · SEO content | Freelance

Social Media Management

01
222K+Reel views (9 reels)
129KTop reel
3Accounts

Reels, install stories and a consistent branded grid across India and Dubai accounts.

Meta Ads
Ad creative & campaign setup

02
FB + IGPlacements
UAE + INMarkets

Built reel and product-image ads for Facebook and Instagram, targeting car owners in the UAE and India to drive workshop enquiries.

Google Ads

03
154KImpressions
3.64KClicks
AED 1.76Avg CPC

Six month campaign, Dec 2025 to Jun 2026, at AED 6.4K total spend and 2.36% CTR.

SEO Articles & Ad Copy

04
2Build stories
Urus · GTFeatured cars

Keyword led articles with title tags, meta descriptions and FAQ blocks for luxury build stories.

Social mediaMeta AdsGoogle AdsSEOCopywriting
Audiophyle · Instagram & Facebook

Social Media Management

I run the brand's Instagram presence across three accounts: cinematic build reels, step by step install stories and clean product showcases that turn a workshop into a brand people want their car seen in.

222K+Views across 9 recent reels
129KTop performing reel
3,798Followers across 3 accounts
510Posts published
AccountFocusPostsFollowers
@audiophyle_Main brand, Kannur, Kerala1901,688
@the_audiophyle_preownedPre owned car and home audio, India wide2251,569
@audiophyle.uaeLuxury builds, Dubai Investment Park 295541
  • Reels strategy, shooting and editing
  • Install process stories with branded overlays
  • Consistent grid with signature logo watermark
  • Brand highlights: Focal, Helix, Hertz, Damping
  • Captions, hashtags and location tagging
  • Lead generation through DMs and call buttons

Role Social Media Manager · Engagement Freelance · Platforms Instagram, Facebook

Audiophyle · Google Ads · 29 Dec 2025 to 29 Jun 2026

Google Ads Campaign

Audiophyle is a luxury car audio brand built for drivers who hear the difference. The goal was simple: put the brand in front of high intent buyers searching for premium in car sound, and turn that attention into steady, affordable website traffic.

154KImpressions
3.64KClicks
AED 1.76Avg. cost per click
AED 6.4KTotal ad spend
2.36%Click through rate
Scope

Six month Google Ads campaign: campaign setup and structure, audience and keyword targeting, budget and bid management, weekly performance monitoring and results reporting.

Role Google Ads Specialist & Performance Marketer · Engagement Freelance

Campaign setupKeyword targetingBid managementBudget controlReporting
Google Ads dashboard: clicks (blue) and impressions (red) over the campaign period
Audiophyle · Copywriting & SEO

Ad Copy & SEO Articles

Creative ad article · Audison Thesis · Bentley Continental GT

The finest speaker is only 40% of the sound. The other 60% is Audiophyle.

Audison Thesis sits at the very top of the Audison range, crafted in Italy for listeners who hear every breath between the notes. But put the finest speaker in the wrong place, in the wrong space, untuned, and it plays like any other. So in this Continental GT, we made the install as precise as the speakers.

40% · The speaker · Audison Thesis60% · The build · Location, pod volume, tune
  1. 01
    LocationTweeters lifted into the A pillars and aimed at you. The stage rises to the dashboard, not your feet.
  2. 02
    Pod volumeEvery pod shaped around the air each driver needs. Tight bass, clean mids, no boom.
  3. 03
    TuneEach channel tuned to this cabin. Close your eyes and the band is on the bonnet.
Ad copywritingBrand storytellingProduct positioning
SEO blog article · Audiophyle Journal · Build story · 5 min read

Lamborghini Urus Sound System Upgrade: Focal Flax Evo and K2 Power, Built and Tuned by Audiophyle

The Urus is loud on the road and quiet on the inside, and that is exactly why its sound system matters. When this teal Urus came to Audiophyle, the owner wanted music that matched the car: warm bass, vocals with real presence and a stage that feels wide open.

audiophyle.ae › blog › lamborghini-urus-sound-system-upgrade Lamborghini Urus Sound System Upgrade | Audiophyle

See how Audiophyle upgraded a Lamborghini Urus with Focal Flax Evo and K2 Power speakers, sound deadening and full DSP tuning in the UAE.

Primary keyword
lamborghini urus sound system upgrade
Secondary
focal flax evo · focal k2 power midrange · car audio dsp tuning uae · car sound deadening · luxury car audio installation · urus speaker upgrade
Structure
Keyword led H1 · 4 H2 sections · FAQ block for rich results · image alt text · clear call to action
  1. 01
    Sound deadeningDoors treated with Devil's Gold damping to stop rattles and cut road noise.
  2. 02
    Sealed podsDrivers sealed into the factory pods with foam rings, so no air leaks and no boom.
  3. 03
    Clean powerA dedicated, fused power line from the battery, routed and sleeved.
  4. 04
    DSP tuningEach channel set for crossovers, time alignment and EQ, inside this exact cabin.
“The speakers are the instrument. The installation is the musician.”
SEO writingKeyword researchOn page SEO

Digital MarketingArtist RelationsFreelanceRemote

Portfolio | Case study | Freelance

Digital Marketing and Artist Relations Manager
Freelance | Oct 2023 to Present | Ireland, Remote

KarmikRhythms

Music Record Label · Ireland, Remote
VA Karmik NatanaMantravadiAequilibrium InstabileSpazzadelicaEverything Is MusicLook At UsThe Nommos Tribal WeirdosVA Karmik NatanaMantravadiAequilibrium InstabileSpazzadelicaEverything Is MusicLook At UsThe Nommos Tribal Weirdos

The label

Guided less byformula thanby feeling.

I led digital marketing and artist relations for Karmik Rhythms, an independent darkpsy and psycore label working with artists across Europe, North America, South America and Asia. Karmik Rhythms is an independent label devoted to the darker, more searching currents of psytrance: darkpsy, psycore and the nocturnal, forest-born music from which they rose. It was founded by four friends from Kerala, India, whose lives have since carried them to Ireland, Germany, and Saudi Arabia, yet whose shared devotion to the sound has never wavered.

In the years since, Karmik Rhythms has become a home for artists from across the world, among them Necropsycho, Psycorange, Ventral Vagal, Varazslo, Sablewomb and Zion Rebels. Each release is chosen collectively, guided less by formula than by feeling, and shared through Bandcamp and the major streaming platforms.

Karmik Rhythms | Scope of work

What I do

One person across content, paid social, distribution, merch and community, so every release reached fans on every channel.

  • Everything Is Music
    Everything Is Music01 · Social Media
  • Mantravadi
    Mantravadi01 · Social Media
  • VA Karmik Natana
    VA Karmik Natana01 · Social Media
  • Release artwork
    Release artwork01 · Social Media
  • Releases on Bandcamp
    Releases on Bandcamp02 · Music Distribution
  • Karmik Rhythms on Bandcamp
    Karmik Rhythms on Bandcamp02 · Music Distribution
  • Mantravadi traffic ad · 920 visits
    Mantravadi traffic ad · 920 visits03 · Paid Social
  • The Nommos rmx ad · 5K reach
    The Nommos rmx ad · 5K reach03 · Paid Social
  • Label tee
    Label tee04 · Merchandise
  • Karmik Rhythms tee
    Karmik Rhythms tee04 · Merchandise
  • Hoodie drop
    Hoodie drop04 · Merchandise
  • @karmik.rhythms · 10.1K followers
    @karmik.rhythms · 10.1K followers05 · Community Handling
  • In the studio
    In the studio06 · Artist Relations
  • Label artists
    Label artists06 · Artist Relations
  • Artists across 4 continents
    Artists across 4 continents06 · Artist Relations

Scroll or drag to explore

01

Social Media

Instagram | Facebook | YouTube

    By the numbers

    Every release,every channel.

    Instagram · Bandcamp

    Instagram reel views
    3.7M+
    Reels published
    172
    Instagram followers
    10.1K
    Bandcamp plays
    250K+

    Case study | Karmik Rhythms | First release

    VA KarmikNatana

    A tribute to Goa Gil | Released 26 Feb 2025 on Maha Shivaratri

    The idea was born at Goa Gil's ritual at Spirit Guest Festival 2023, as an offering for Babaji's next birthday. After his passing, the label turned grief into devotion and spent 1.5 years building a compilation across Dark Psy, Experimental and Psycore with artists from the global scene. A Bandcamp only release with a marketing strategy I designed for it.

    Bandcamp plays
    250K
    Tracks
    30
    Artist reels
    32
    Reel views
    642K

    What I delivered

    • 01StrategyNew marketing strategy for a Bandcamp only release
    • 02ArtistsSourced top artists worldwide and led contract discussions
    • 03PaymentsArtist payouts managed through PayPal
    • 04Art and masteringCoordinated the artwork and three mastering engineers
    • 05PricingPrice quotation and Bandcamp release setup
    • 06Promotion32 artist spotlight reels, one per artist, plus mastering and art

    Credits | Compiled by Karmik Rhythms | Mastered by David Chaim Cohen, The Dog of Tears | Track 22 mastered by Sanathana | Track 28 mastered by High Shelf Mastering | Artwork by Victor Entheos, Entheos Art & Design

    Top artist reels by views

    Trimurti artist spotlight reel

    Tracklist and reel views | 31 tracks | 30 artists worldwide

    1. 01NirmohiPrayer (Intro)5,252
    2. 02CinderVomitCrossing Into The Infinite11.7K
    3. 03Current PathwaysPancabrahma16.5K
    4. 04DabliotrezeThrough The Portals Of Soundscapes8,771
    5. 05Darkophonic TempleBorn Of Nature12.4K
    6. 06DattatreyaShava Sadhna15.2K
    7. 07DattatreyaTrance Dance Dots
    8. 08DattaZionLight And Dark82.5K
    9. 09DepuratusNumber 6213.3K
    10. 10GenariPlaying With Lucky7,904
    11. 11HaaviAll The World's A Stage11.7K
    1. 12Hunting HushDiscovered By The Sages12.4K
    2. 13IpotocaticacPeace10.1K
    3. 14Kek HehDeja Vu9,427
    4. 15KukulkanImp Perfections6,904
    5. 16Magnetik SadhuTtmmc11.9K
    6. 17ManifestIntegration7,267
    7. 18Modular MonkeyDon't Panic, It's Organic9,337
    8. 19MultidimensionalKali Dream9,415
    9. 20NalaBaba Tan9,333
    10. 21NecropsychoCycle Of Machines30.4K
    11. 22SanathanaHindustan11.4K
    1. 23StormWitchUnder The Moon21.6K
    2. 24TaburaFly High8,512
    3. 25TrimurtiChupa Cabra156K
    4. 26VarazsloSending Love And Light From California21.6K
    5. 27Vox FabriWhite Light From The Mouth Of Infinity7,587
    6. 28Xikwri NeyrraDestination Unknown73.6K
    7. 29XydurSecrets9,714
    8. 30Yoshua E.M.Your Spirit Dances With Us7,869
    9. 31Zion RebelsAshirvad9,190
    Artist relationsContractsMasteringBandcampReels

    Case study | Karmik Rhythms | Freelance

    NecropsychoMantravadi

    Necropsycho logo

    My project, end to end: artist agreement to release and Meta Ads

    Artist agreement · Artwork · Mastering · Distribution · Release promotion · Meta Ads

    About Necropsycho

    94.1K Instagram followers

    Necropsycho is the highly influential dark psychedelic trance project spearheaded by Brazilian producer and DJ Carmine E. Tarsitano, affectionately known within the global electronic community as Nuccho. Founded in 2003 in Guarulhos, São Paulo, the project initially began as a duo before evolving into Nuccho’s definitive solo endeavor. Renowned for pushing the boundaries of extreme electronic music, Necropsycho weaves a chaotic yet intricately structured sonic tapestry that blends high-bpm darkpsy, Goa trance, industrial EBM, hardcore, and raw ancestral rhythms.

    Mantravadi

    The word Mantravadi carries an ancient duality a name that can mean both the wise one and the sorcerer.
    A master of rituals, a bearer of spells.
    Between light and shadow, wisdom and madness, creation and destruction this is where the essence of Mantravadi was born.

    Each track becomes a different face of that force:
    the alchemist who shapes emotion into sound,
    the healer who channels vibration into cure,
    the witch who dances fire into movement,
    the celebrant who turns rhythm into pure devotion.

    • “Mantravadi” opens the portal the invocation.
    • “Festive” celebrates the ecstatic fire of transformation.
    • “The Flight of their Voices” rises with ancestral chants.
    • “Que Bonito es Volar” becomes the moment of release, the freedom of spirit.
    • “La Mega Strega” embodies playful power and wild creation.
    • “Angeli Venerunt” descends like a blessing, and
    • “Della Cura” brings the circle to healing and stillness.

    Mantravadi is both ritual and revelation, where rhythm becomes alchemy, sound becomes spell,
    and creation itself becomes an act of sacred magic.

    Release at a glance

    Release date
    11 November 2025
    Format
    7 track digital album | Darkpsy
    Tracklist
    Mantravadi | Festive | The Flight of Their Voices | Que Bonito Es Volar | La Mega Strega | Angeli Venerunt | Della Cura
    Platforms
    Spotify, Apple Music, YouTube Music via DistroKid | Bandcamp
    Target markets
    United States | Germany | United Kingdom | India | Mexico | Brazil

    “Where intensity meetsspirituality, where soundbecomes ritual.”Campaign line | Mantravadi strategy deck

    01 Album discussion

    Talks and agreement with Necropsycho, choosing the artwork artist and mastering, then Google Meet reviews with the artist and illustrator.

    02 Album artwork

    Illustrated by Tuhina Sharma, known as Microtrip, a New Delhi based illustrator of colour rich, surreal worlds. Two drafts reviewed before the final cover.

    Artist relationsArtworkRelease planningDistroKid

    The campaign

    Content thatsold the story.

    Mantravadi · 2025

    1. 1Pre releaseTeasers, countdown
    2. 2Launch11:11 release, showcase
    3. 3Post releaseReels, influencer
    4. 4OngoingMerch, newsletter

    03 Promotion | Posts, reels, stories, video

    Album postLaunch announcement
    Track reelQue Bonito Es Volar
    StoryCountdown with audio
    Poster11:11 release links
    VideoTeaser and album film, edited in house
     

    04 Influencer marketing | Brazil

    Sourced and briefed Iury Fidel, a Brazilian psytrance creator with 108K followers, for an Instagram collab reel in Portuguese.

    36.5K views · 1,512 likes · 485 shares

    05 Merchandise

    Shirts, t shirts, stickers and a cassette edition.

    ReelsStoriesInfluencer marketingVideo editingMerchandise

    Results

    Reach thattravelled.

    Organic Instagram

    Organic views
    367.7K
    Likes
    12.8K
    Shares
    3.3K

    Organic Instagram performance

    ContentViewsLikesCommentsShares
    Album post56.6K1,63948106
    Track reel | Que Bonito Es Volar68.6K2,83266190
    Influencer reel | Iury Fidel36.5K1,51269485
    Release party announcement (collab)100K3,889341,772
    India release tour announcement (collab)106K2,95495771
    Total367.7K12,8263123,324

    Collab posts were published jointly with the event organiser and the artist. Paid social test | 111K reach | ₹0.55 per profile visit

    06 Album showcase party | Bengaluru and Mumbai

    India release tour, 21 to 23 November 2025, with listening sessions and Necropsycho live.

    07 Music distribution

    1. 1DistroKidMasters, artwork and metadata uploaded
    2. 2BandcampAlbum page, tracks and pricing built
    3. 3LiveSpotify, Apple Music, YouTube, Bandcamp

    What I owned

    • Artist sourcing and album contracts
    • Influencer and paid social campaigns
    • Artwork and mastering coordination
    • DistroKid and Bandcamp distribution
    • Posts, Reels, Stories and video edits
    • Artist, follower and partner communication
    Organic reachEventsMeta AdsDistroKidBandcamp
    Case file · Homs Builders

    Homs Builders

    Managed Google Ads and Meta Ads for real estate and interior design projects, focused on qualified lead generation and brand awareness, alongside day to day social media handling.

    Homs Builders & Developers is a construction company in Kannur, Kerala, working since 2000 across design, build and interiors. Its work spans traditional Kerala tiled homes, contemporary villas, commercial buildings and full interior fit outs, plus renovation and makeover projects.

    Role
    Digital Marketing, Freelance
    Location
    Kannur, Kerala · Since 2000
    Instagram
    @homs.builders · 1,658 followers
    Homs Builders · My role

    Digital Marketing

    Google Ads, Meta Ads and social media for a Kerala construction and interiors brand.

    ₹2,881

    Meta Ads

    Total spend for 334K impressions and 22 enquiry chats. 13 campaigns across awareness, video views, traffic and messaging leads.

    Leads

    Google Ads

    Ads for real estate and interior design projects, built around qualified enquiries.

    608K+

    Social Media

    Views across 18 reels, top reel 140K. Instagram handling with site reels, interiors and branded posts.

    Reels

    Content Creation

    Concrete day reels, interior walkthroughs, 3D renders and festival creatives with clear calls to action.

    Project typesResidential villasKerala tiled homesCommercial buildingsInterior designRenovation & makeovers
    Homs Builders · Instagram

    Social Media Management

    I handle the Homs Builders Instagram, turning building sites and finished interiors into content people stop for: concrete day reels, interior walkthroughs, 3D home renders and festival greetings, each ending with a clear call to get in touch.

    608K+Views across 18 reels
    140KTop performing reel
    7Reels over 50K views
    1,658Instagram followers
    Content pillars
    • Site progress reels: concrete and roof casting days
    • Interior walkthroughs of finished rooms
    • 3D exterior renders of upcoming homes
    • Before and after makeover stories
    • Festival greetings: Onam and Eid
    • Call to action posts with phone and email
    Story highlightsRenovateShyja'sSapna'sSreejith'sMisty Meadows

    Role Social Media Manager · Engagement Freelance · Platform Instagram

    Homs Builders · Meta Ads · Facebook & Instagram

    Meta Ads Campaigns

    From awareness to direct enquiries on a ₹2.9K budget. 13 campaigns, each matched to one goal: post engagement and video views to build awareness of Homs projects, then traffic and messaging campaigns to turn that interest into direct enquiries for named projects.

    ₹2,881Total spend
    334KImpressions
    107KPost engagements
    16.7KThruPlays (video views)
    22Messaging enquiries
    775Link clicks
    ObjectiveSpendResultCost per result
    Awareness: post engagement₹1,024107,339 engagements₹0.01
    Awareness: video views₹90416,700 ThruPlays₹0.05
    Leads: messaging₹67222 conversations started₹30.55
    Traffic and profile visits₹281239 link clicks, 199 profile visits₹0.51 per click
    Total, 13 campaigns₹2,881334K impressions₹8.62 CPM

    Best lead cost: Project Benas, 7 messaging conversations at ₹24.24 each.

    Report window: 6 Oct 2025 to 30 Jun 2026 · Source: Meta Ads Manager export

    Homs Builders · Reels & creatives

    Content that builds trust

    Building a home takes months. Good content lets people watch it happen: site reels from concrete days, walkthroughs of finished interiors and branded creatives that keep the Homs name, phone and email in every frame.

    01 · Vaarppu day reels

    Roof concrete casting days, cut to music with the energy of the site.

    02 · Interior walkthroughs

    Slow, warm room tours of finished bedrooms and living spaces.

    03 · Branded creatives

    Festival greetings, 3D renders and makeover reveals with a clear call to action.

    Stills from reels and creatives produced for @homs.builders

    Client case study · Fashion & streetwear · Canada

    Thee Couture Portfolio Branding

    About Thee Couture. Thee Couture is a streetwear and clothing label from Canada, created for forward movement. Made for the ones who move different, it speaks to a generation that never asks for space, it takes it. Every piece carries bold design, sharp forms and heavyweight detail, delivered through a fearless voice where every bracketed word becomes a spark of (energy).

    SCOPEEnd-to-end brand identity and digital marketing: logo system, a 75-page visual identity guideline, brand voice, social media content system, website direction and product applications.
    Role
    Brand Identity Designer & Digital Marketing Strategist
    Engagement
    Freelance
    Logo systemBrand guidelinesBrand voiceSocial mediaWebsite direction
    Thee logotheecouture.ca  |  @thee.couture
    Two models in black and white with the Thee wordmark in vermilion
    Model in a green puffer suit sitting on a speaker
    Brand strategy · The brief

    Built for motion.

    THE CHALLENGE

    Launch a new clothing label into a crowded streetwear market with an identity that feels fearless, premium and unmistakably its own, from the first logo sketch to the first Instagram drop.

    THE POSITIONING

    Built for the fearless. Made for the ones who move different: creators and city movers who don't chase attention, they command it. They don't follow. They define.

    Fearless

    Every word is a decision, not a guess.

    Untouchable

    The tone never competes. It commands.

    Bold

    Strong rhythm. Short form. Full confidence.

    Different

    The silence between words is part of the design.

    Unapologetic

    No disclaimers. No soft edges.

    ChannelToneBrand line
    Campaigns & BillboardsCommanding, preciseBUILT DIFFERENT.
    Social MediaSharp, minimalWe don't post. We drop.
    Website & CopyControlled, confidentPower in form. Presence in detail.
    Packaging & TagsTechnical, coldTHEE_01 / STANDARD UNIT
    Voice pillars & tone system
    The big idea · The bracket ( ) is our signature

    "It's not just a shirt. It's a (kidilan) one."

    The brackets became the brand's language device. Inside them lives a word borrowed from another culture, a spark waiting to be decoded. Thee doesn't speak in one language. It speaks in energy.

    Campaign in action: Black Friday

    Why it works

    Every bracketed word is a hook. It sparks comments, searches and shares, turns each post into a conversation and gives the brand an endless, ownable campaign device across cultures.

    CuriositySearchLearnStyle
    Energy needs no translation.
    Visual identity system

    Colour. Type. Pattern.

    Black and white form the core: sharp, neutral and essential. Vermilion adds controlled impact. Supporting colours add range, never dominance.

    BlackHEX #000000
    RGB 0, 0, 0
    WhiteHEX #FFFFFF
    RGB 255, 255, 255
    VermilionHEX #FE4300
    RGB 254, 67, 0
    #393939
    #ECE9D8
    #0055AB
    #00EC43
    30%25%25%

    Colour proportions: primary palette leads, supporting colours 5% each

    Big Shoulders

    Accent. Tall, condensed, urban. Drops, posters and campaigns.

    Switzer

    Primary. Modern, sharp and confident. Headlines and sublines.

    General Sans

    Secondary. Clean and human. Body copy and product details.

    Signature patterns from the logo frame
    Imagery: raw, real, untouchable
    7 colours  |  3 typefaces  |  4 patterns
    Digital marketing & social media · Content system

    We don't post. We drop.

    A ready-to-launch social and web system that keeps every touchpoint on brand: one idea per frame, strong hierarchy and fearless messaging.

    FEED POSTS

    Bracket language, oversized type and sharp geometric forms led by black, white and vermilion.

    CAROUSEL FRAMEWORK

    Cover hook, product details, close-up and call to action.

    STORIES

    Fast, high-impact frames with Swipe Up CTAs built for drops.

    WEBSITE DIRECTION

    theecouture.ca opens in black and white. Products shift to full colour on hover, revealing size and colour.

    Social media post style Social media story
    Product launch & ecommerce Website interaction Carousel: cover, details, CTA
    Posts  |  Carousels  |  Stories  |  Web
    Brand applications · Built as a system

    Consistent. Adaptable. Thee.

    The identity brought to life across 7 real-world touchpoints, from billboards and packaging to hang tags, woven labels, staff ID, stationery and merchandise.

    75Page brand guidelines
    02Logo directions
    07Brand colours
    03Typefaces
    07Brand applications
    Need a brand that refuses to blend in?
    arjunkv97@outlook.com

    Open to digital marketing roles · Abu Dhabi

    Let's build something together

    Digital marketer by strategy, social media manager by passion. I turn brand stories into reels and ads that bring results.

    arjunkv97@outlook.com
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