Content Strategy & Research
Content ideas built on brand and competitor research.
Digital Marketing Specialist / Social Media Manager
Digital Marketing Specialist & Social Media Manager
🤚 Grab. Swing. Let go.

Digital marketer by strategy, social media manager by passion. I turn brand stories into reels and ads that bring results.
I have worked with real estate, luxury car audio, music, fashion, food, travel and wholesale trading brands across the UAE, Saudi Arabia, India, Canada and Ireland. From the content calendar to campaign results, I keep brands growing every week.
I have spent over three years in digital marketing, starting in real estate at Grandeland and growing into freelance work for brands in Dubai, Kerala and the music scene. I like the full loop: researching the audience, making the creative myself in Canva, CapCut or Premiere Pro, putting budget behind what works, and reading the numbers to decide what comes next.
I hold a BBA from St. Philomena's College, Mysore, speak English, Malayalam, Hindi and Tamil, and I am also an internationally certified bartender, which taught me a lot about hospitality brands from the other side of the counter.

FITA Academy · Velachery, Chennai

University of Mysore · St. Philomena's College, Mysore

Sree Narayana Vidya Mandir Senior Secondary School · Talap, Kannur, Kerala

European Bartender School · Goa, India · 4-week professional program








Since 1981, Alpha Data PJSC has been shaping the way organisations across the region embrace technology. Headquartered in Abu Dhabi and listed on the Abu Dhabi Securities Exchange since its 2025 IPO, it has grown into a leading digital transformation provider and IT systems integrator, with a presence across the UAE, Saudi Arabia and Qatar. Its expertise spans cybersecurity, cloud, artificial intelligence, managed services, IoT and big data, helping government and enterprise clients work smarter, operate more efficiently and grow sustainably in an increasingly digital world. Blending deep technical knowledge with innovation and customer focused delivery, Alpha Data continues to play a key role in the region's digital future.
Digital marketing work for a leading UAE B2B technology company: content strategy, LinkedIn, SEO blogs and brand creatives.

Alpha Data PJSC | Abu Dhabi, UAEFour weeks inside Alpha Data PJSC, a UAE systems integrator, researching, writing and designing B2B content across six solution areas.
Content ideas built on brand and competitor research.
A two-week, ten-post calendar with creatives and captions.
Long-form blogs with on-page SEO and a funnel plan.
LinkedIn posts, carousels and seven reusable templates.
The planning side of the internship: research that shaped 40 ideas, a two-week LinkedIn calendar, and long-form SEO writing for Alpha Data's website.
Ten posts over two weeks mixing polls, carousels, lead generation and thought leadership, each with caption and hashtags.
Brand and competitor research turned into 40 ideas, each tagged to a solution area.
1,000 to 1,200 words each, with keyword, meta tags, funnel stage and a lead-magnet CTA.
The making side: storyboarded carousels, a reusable template system in Alpha Data's clean green-and-white style, and an AI tools guide for the marketing team.
Hook, points, recap and CTA.
Spotlight, client success and quote posts.
26 tools, 7 categories, 4-step plan.
My work at Grandeland Realtors, Kochi: from running the office to building the brand's presence across social media, search, influencers and WhatsApp.
Grandeland Realtors (brand: Grandeland Holding) is a Kochi-based real estate company that acquires, develops and manages prime commercial and retail spaces across Kerala, giving investors direct access with no middlemen. What began more than 15 years ago as friends and family pooling resources to buy property around Kochi has grown into one of Kerala's trusted names in commercial real estate. Its Grande Tower portfolio stretches across Kochi's key hubs, from Aluva, Athani and Kaloor to Kakkanad and Palarivattom.
I managed Grandeland's digital marketing end to end, turning property launches, rentals and warehouse leasing into content, conversations and leads.
Keyword research, competitor analysis and on-page optimization to lift organic visibility.
Reels, posters, captions and campaigns across Instagram, Facebook and LinkedIn.
Collaborations with Kerala film industry talent and influencer artists.
WhatsApp Business follow-ups, inquiry tracking and campaign reports.
Three pieces of work that turned attention into inquiries: a multi-channel launch campaign, SEO against local competitors, and WhatsApp Business follow-up.
Turn launches into site visits and leases.
Higher reach and engagement, and a steady flow of leads for sales.
Plus Mailchimp newsletters for project updates.
Print-style flyers built for social feeds: clear rent tables, limited-time offers, location cues like the nearest metro pillar, and a direct call to action on every post.
I brought in Kerala film industry artists and well-known Kerala influencers to put Grandeland's properties in front of new audiences, and owned each collaboration from first call to final video.
Managed film industry artists and actresses for brand partnerships.
Short presenter-led videos promoting Grandeland properties.
Reels shared across all brand channels.

Audiophyle is a luxury car and home audio specialist that designs, installs and tunes premium sound systems. It started in Kannur, Kerala, grew a pre owned audio business that ships across India, and now runs a Dubai workshop serving luxury and performance cars, from Bentley and Lamborghini to Porsche, Ferrari and Rolls Royce.
Social media · Meta Ads · Google Ads · SEO content | Freelance
Reels, install stories and a consistent branded grid across India and Dubai accounts.
Built reel and product-image ads for Facebook and Instagram, targeting car owners in the UAE and India to drive workshop enquiries.
Six month campaign, Dec 2025 to Jun 2026, at AED 6.4K total spend and 2.36% CTR.
Keyword led articles with title tags, meta descriptions and FAQ blocks for luxury build stories.
I run the brand's Instagram presence across three accounts: cinematic build reels, step by step install stories and clean product showcases that turn a workshop into a brand people want their car seen in.
| Account | Focus | Posts | Followers |
|---|---|---|---|
| @audiophyle_ | Main brand, Kannur, Kerala | 190 | 1,688 |
| @the_audiophyle_preowned | Pre owned car and home audio, India wide | 225 | 1,569 |
| @audiophyle.uae | Luxury builds, Dubai Investment Park 2 | 95 | 541 |
Role Social Media Manager · Engagement Freelance · Platforms Instagram, Facebook
Audiophyle is a luxury car audio brand built for drivers who hear the difference. The goal was simple: put the brand in front of high intent buyers searching for premium in car sound, and turn that attention into steady, affordable website traffic.
Six month Google Ads campaign: campaign setup and structure, audience and keyword targeting, budget and bid management, weekly performance monitoring and results reporting.
Role Google Ads Specialist & Performance Marketer · Engagement Freelance
Audison Thesis sits at the very top of the Audison range, crafted in Italy for listeners who hear every breath between the notes. But put the finest speaker in the wrong place, in the wrong space, untuned, and it plays like any other. So in this Continental GT, we made the install as precise as the speakers.
The Urus is loud on the road and quiet on the inside, and that is exactly why its sound system matters. When this teal Urus came to Audiophyle, the owner wanted music that matched the car: warm bass, vocals with real presence and a stage that feels wide open.
See how Audiophyle upgraded a Lamborghini Urus with Focal Flax Evo and K2 Power speakers, sound deadening and full DSP tuning in the UAE.
“The speakers are the instrument. The installation is the musician.”
Portfolio | Case study | Freelance
Digital Marketing and Artist Relations Manager
Freelance | Oct 2023 to Present | Ireland, Remote
The label
I led digital marketing and artist relations for Karmik Rhythms, an independent darkpsy and psycore label working with artists across Europe, North America, South America and Asia. Karmik Rhythms is an independent label devoted to the darker, more searching currents of psytrance: darkpsy, psycore and the nocturnal, forest-born music from which they rose. It was founded by four friends from Kerala, India, whose lives have since carried them to Ireland, Germany, and Saudi Arabia, yet whose shared devotion to the sound has never wavered.
In the years since, Karmik Rhythms has become a home for artists from across the world, among them Necropsycho, Psycorange, Ventral Vagal, Varazslo, Sablewomb and Zion Rebels. Each release is chosen collectively, guided less by formula than by feeling, and shared through Bandcamp and the major streaming platforms.
Karmik Rhythms | Scope of work
One person across content, paid social, distribution, merch and community, so every release reached fans on every channel.















Scroll or drag to explore
Instagram | Facebook | YouTube
By the numbers
Instagram · Bandcamp
Releases I worked on
07 / Releases

A tribute to Goa Gil, released on Maha Shivaratri. A Bandcamp only release with a marketing strategy I designed for it.
Various artists · First release

Necropsycho's album, led from the first album discussion to artwork, distribution, influencer reels, merchandise and a showcase release party.
Necropsycho · Darkpsy album





Case study | Karmik Rhythms | First release
A tribute to Goa Gil | Released 26 Feb 2025 on Maha Shivaratri
The idea was born at Goa Gil's ritual at Spirit Guest Festival 2023, as an offering for Babaji's next birthday. After his passing, the label turned grief into devotion and spent 1.5 years building a compilation across Dark Psy, Experimental and Psycore with artists from the global scene. A Bandcamp only release with a marketing strategy I designed for it.
What I delivered
Credits | Compiled by Karmik Rhythms | Mastered by David Chaim Cohen, The Dog of Tears | Track 22 mastered by Sanathana | Track 28 mastered by High Shelf Mastering | Artwork by Victor Entheos, Entheos Art & Design
Top artist reels by views

Tracklist and reel views | 31 tracks | 30 artists worldwide
Case study | Karmik Rhythms | Freelance

My project, end to end: artist agreement to release and Meta Ads
Artist agreement · Artwork · Mastering · Distribution · Release promotion · Meta Ads
About Necropsycho
94.1K Instagram followers
Necropsycho is the highly influential dark psychedelic trance project spearheaded by Brazilian producer and DJ Carmine E. Tarsitano, affectionately known within the global electronic community as Nuccho. Founded in 2003 in Guarulhos, São Paulo, the project initially began as a duo before evolving into Nuccho’s definitive solo endeavor. Renowned for pushing the boundaries of extreme electronic music, Necropsycho weaves a chaotic yet intricately structured sonic tapestry that blends high-bpm darkpsy, Goa trance, industrial EBM, hardcore, and raw ancestral rhythms.
Mantravadi
The word Mantravadi carries an ancient duality a name that can mean both the wise one and the sorcerer.
A master of rituals, a bearer of spells.
Between light and shadow, wisdom and madness, creation and destruction this is where the essence of Mantravadi was born.
Each track becomes a different face of that force:
the alchemist who shapes emotion into sound,
the healer who channels vibration into cure,
the witch who dances fire into movement,
the celebrant who turns rhythm into pure devotion.
Mantravadi is both ritual and revelation, where rhythm becomes alchemy, sound becomes spell,
and creation itself becomes an act of sacred magic.
Release at a glance
“Where intensity meetsspirituality, where soundbecomes ritual.”Campaign line | Mantravadi strategy deck
01 Album discussion
Talks and agreement with Necropsycho, choosing the artwork artist and mastering, then Google Meet reviews with the artist and illustrator.
02 Album artwork
Illustrated by Tuhina Sharma, known as Microtrip, a New Delhi based illustrator of colour rich, surreal worlds. Two drafts reviewed before the final cover.
The campaign
Mantravadi · 2025
03 Promotion | Posts, reels, stories, video
04 Influencer marketing | Brazil
Sourced and briefed Iury Fidel, a Brazilian psytrance creator with 108K followers, for an Instagram collab reel in Portuguese.
36.5K views · 1,512 likes · 485 shares
05 Merchandise
Shirts, t shirts, stickers and a cassette edition.
Results
Organic Instagram
Organic Instagram performance
| Content | Views | Likes | Comments | Shares |
|---|---|---|---|---|
| Album post | 56.6K | 1,639 | 48 | 106 |
| Track reel | Que Bonito Es Volar | 68.6K | 2,832 | 66 | 190 |
| Influencer reel | Iury Fidel | 36.5K | 1,512 | 69 | 485 |
| Release party announcement (collab) | 100K | 3,889 | 34 | 1,772 |
| India release tour announcement (collab) | 106K | 2,954 | 95 | 771 |
| Total | 367.7K | 12,826 | 312 | 3,324 |
Collab posts were published jointly with the event organiser and the artist. Paid social test | 111K reach | ₹0.55 per profile visit
06 Album showcase party | Bengaluru and Mumbai
India release tour, 21 to 23 November 2025, with listening sessions and Necropsycho live.
07 Music distribution
What I owned
Managed Google Ads and Meta Ads for real estate and interior design projects, focused on qualified lead generation and brand awareness, alongside day to day social media handling.
Homs Builders & Developers is a construction company in Kannur, Kerala, working since 2000 across design, build and interiors. Its work spans traditional Kerala tiled homes, contemporary villas, commercial buildings and full interior fit outs, plus renovation and makeover projects.

Google Ads, Meta Ads and social media for a Kerala construction and interiors brand.
Total spend for 334K impressions and 22 enquiry chats. 13 campaigns across awareness, video views, traffic and messaging leads.
Ads for real estate and interior design projects, built around qualified enquiries.
Views across 18 reels, top reel 140K. Instagram handling with site reels, interiors and branded posts.
Concrete day reels, interior walkthroughs, 3D renders and festival creatives with clear calls to action.
I handle the Homs Builders Instagram, turning building sites and finished interiors into content people stop for: concrete day reels, interior walkthroughs, 3D home renders and festival greetings, each ending with a clear call to get in touch.
Role Social Media Manager · Engagement Freelance · Platform Instagram
From awareness to direct enquiries on a ₹2.9K budget. 13 campaigns, each matched to one goal: post engagement and video views to build awareness of Homs projects, then traffic and messaging campaigns to turn that interest into direct enquiries for named projects.
| Objective | Spend | Result | Cost per result |
|---|---|---|---|
| Awareness: post engagement | ₹1,024 | 107,339 engagements | ₹0.01 |
| Awareness: video views | ₹904 | 16,700 ThruPlays | ₹0.05 |
| Leads: messaging | ₹672 | 22 conversations started | ₹30.55 |
| Traffic and profile visits | ₹281 | 239 link clicks, 199 profile visits | ₹0.51 per click |
| Total, 13 campaigns | ₹2,881 | 334K impressions | ₹8.62 CPM |
Best lead cost: Project Benas, 7 messaging conversations at ₹24.24 each.
Report window: 6 Oct 2025 to 30 Jun 2026 · Source: Meta Ads Manager export
Building a home takes months. Good content lets people watch it happen: site reels from concrete days, walkthroughs of finished interiors and branded creatives that keep the Homs name, phone and email in every frame.
Roof concrete casting days, cut to music with the energy of the site.
Slow, warm room tours of finished bedrooms and living spaces.
Festival greetings, 3D renders and makeover reveals with a clear call to action.
Stills from reels and creatives produced for @homs.builders
About Thee Couture. Thee Couture is a streetwear and clothing label from Canada, created for forward movement. Made for the ones who move different, it speaks to a generation that never asks for space, it takes it. Every piece carries bold design, sharp forms and heavyweight detail, delivered through a fearless voice where every bracketed word becomes a spark of (energy).
Launch a new clothing label into a crowded streetwear market with an identity that feels fearless, premium and unmistakably its own, from the first logo sketch to the first Instagram drop.
Built for the fearless. Made for the ones who move different: creators and city movers who don't chase attention, they command it. They don't follow. They define.
Every word is a decision, not a guess.
The tone never competes. It commands.
Strong rhythm. Short form. Full confidence.
The silence between words is part of the design.
No disclaimers. No soft edges.
| Channel | Tone | Brand line |
|---|---|---|
| Campaigns & Billboards | Commanding, precise | BUILT DIFFERENT. |
| Social Media | Sharp, minimal | We don't post. We drop. |
| Website & Copy | Controlled, confident | Power in form. Presence in detail. |
| Packaging & Tags | Technical, cold | THEE_01 / STANDARD UNIT |
Two complete logo directions, each built as a system. Sharp. Balanced. Built with purpose. Every version holds the same power, from billboards to a woven label.
A bold, geometric wordmark locked inside an angular frame that signals forward motion. Delivered as horizontal and stacked lockups, a COUTURE extended version, a standalone icon, clear space rules and misuse guidance.
Fire + bracket + the letter T = (T). The Tamil and Malayalam word "thee" means fire, so the mark carries heat, strength and emotion inside the brand's signature brackets. Minimal. Bold. Confident.
"It's not just a shirt. It's a (kidilan) one."
The brackets became the brand's language device. Inside them lives a word borrowed from another culture, a spark waiting to be decoded. Thee doesn't speak in one language. It speaks in energy.
Every bracketed word is a hook. It sparks comments, searches and shares, turns each post into a conversation and gives the brand an endless, ownable campaign device across cultures.
Black and white form the core: sharp, neutral and essential. Vermilion adds controlled impact. Supporting colours add range, never dominance.
Colour proportions: primary palette leads, supporting colours 5% each
Accent. Tall, condensed, urban. Drops, posters and campaigns.
Primary. Modern, sharp and confident. Headlines and sublines.
Secondary. Clean and human. Body copy and product details.
A ready-to-launch social and web system that keeps every touchpoint on brand: one idea per frame, strong hierarchy and fearless messaging.
Bracket language, oversized type and sharp geometric forms led by black, white and vermilion.
Cover hook, product details, close-up and call to action.
Fast, high-impact frames with Swipe Up CTAs built for drops.
theecouture.ca opens in black and white. Products shift to full colour on hover, revealing size and colour.
The identity brought to life across 7 real-world touchpoints, from billboards and packaging to hang tags, woven labels, staff ID, stationery and merchandise.
Open to digital marketing roles · Abu Dhabi
Digital marketer by strategy, social media manager by passion. I turn brand stories into reels and ads that bring results.